Terms & Conditions

the18Lane.in provides access to trading, pricing, news and other information services related to semi – precious, precious gems and gems bracelets and pendants. Certain Services available on this Website are for the use of Members only. Please note that some of the terms under these Terms of Use, differ for purchases for personal consumption and for investment purposes.

This Website offers services for Members who wish to purchase Gemstones for personal consumption, inclusive of, customized Loose and readymade Gemstones Rings. The Website also offers services to sell Gemstones for investment. The Website displays Loose Stones and gemstones that are specifically recommended for the purpose of investment. The Website will also feature the recommendations of a trained diamond consultant, circulate a list of investment grade diamonds and recommend good buys. Recommendations of the consultant are not guaranteed under any circumstances and the Company shall not be held liable for any loss and / or damage suffered by Members who rely on such recommendation.

Some items may appear slightly larger or smaller than actual size due to screen defaults and photography techniques. Sometimes the items may be represented larger than the actual size in order to clearly show details or smaller than the actual size in order to show the entire item. The Company shall not be liable for any legal action on this account.

Read these terms of use carefully before using this website. If you do not agree to this Terms of Use you may not use this Website. By using this Website, you signify your explicit assent to this Terms of Use as well as the Website’s Privacy Policy (which is hereby incorporated by reference herein).

These Terms of Use sets out the legally binding terms of services available on the Website as well as at the terms of use of this Website. These Terms of Use along with the Privacy Policy extends to both users, who visit the Website but do not transact business on the Website (“Users / Guests”) as well as users who are registered with by the Website to transact business on the Website (“Members”).

The Company reserves the right to modify or terminate any portion of the Website or the Services offered by the Company for any reason, without notice and without liability to you or any third party. You are responsible for regularly reviewing these Terms of Use so that you will be apprised of changes, if any. Nothing in these Terms of Use should be construed to confer any rights to third party beneficiaries.

Using our Website or App, you are representing to us that:- 

  1. Your use of the Website and/or App shall not violate any applicable law or regulation.
  2. All registration information you submit is truthful and accurate.
  3. Your use of the Website, App, or its content is only for a personal purpose. Your personal and non-commercial use of the Website and/or App is subject to the following restriction (a) you may not modify any content of the Website and/or App, such as public display, description, performance, sale, rental, pricing of the products; (b) you may not decompile, reverse engineer, or disassemble the content, or (c) remove any copyright, trademark registration, or other proprietary notices from the content.
  4. You shall not access or use the Website and/or App in any manner that may be harmful to the operation of the Website, App or its content.
  5. You shall not (a) use any product or service available on the Website and/or App for commercial purposes of any kind, or (b) advertise or sell any products, services or otherwise (whether or not for profit), or solicit others (including, without limitation, solicitations for contributions or donations) or use in any public forum for commercial purposes of any kind, or (c) use the Website and/or Services in any way that is unlawful, or harms The 18 Lane or any other person or entity.
  6. You will not post, submit, upload, distribute, or otherwise transmit or make available any software or other computer files that contain a virus or other harmful component, or otherwise impair or damage the Website and/or App or any connected network, or otherwise interfere with any person or entity’s use or enjoyment of the Website and/or App.
  7. You will not engage in any form of antisocial, disrupting, or destructive acts, including flaming, spamming, flooding, trolling, phishing and griefing as those terms are commonly understood and used on the Internet.
  8. You will not delete or modify any content of the Website and/or App, such as legal notices, disclaimers or proprietary notices, copyright or trademark symbols and logos.

The 18 Lane cannot and will not assure that other users are or will be complying with the foregoing rules or any other provisions mentioned here. You assume all risk of harm or injury resulting from any such lack of compliance.

When you use our Website or App, you may have access to a link that directs you to a different site. The site you will enter into is not controlled by us and different terms of use and privacy policy may apply. We are not responsible for those sites, and may disable these links, although we are under no obligation to do so.

All information, content and material contained in the Website and/or App belong to True Knock Industries Private Limited (the legal owner of the brand “The 18 Lane™”), and is its copyrighted property. All trademarks, services marks, trade names, and trade dress are proprietary to True Knock. No information, content or material from the Website and/or App may be copied, reproduced, republished, uploaded, posted, transmitted or distributed in any way without the True Knock’s express written permission.

Registering with Us

In order to purchase our products, you may need to register on our Website or download our App, and create a “Member” account. Your account gives you access to our products and functionality that we may establish and maintain from time to time, and at our sole discretion.

By completing the registration process you are warranting to us that (a) all the data provided by you is accurate and complete and you will maintain the accuracy of such information; (b) you are over 18 years of age and are fully able and competent to enter into our terms, conditions, obligations, affirmations, representations, and warranties, and to abide by them; (c) you will use the Website and App only in compliance with our terms of use, and all applicable local, state, national, and international laws, rules and regulations.

Your profile may be deleted by us, without warning or without any notice whatsoever, if we believe that you have violated any of the conditions as mentioned under these terms or our Privacy Policy, available on our Website/App.

We would require you to provide your full legal name, valid email address and any other information requested from you in order to complete the registration process to be able to purchase the products. If you provide us with incorrect details, we are not responsible for any loss or damage that may occur while trying to deliver the products to you. The information provided by you may be shared by us with any third party for record keeping purposes, internal procedures or for any other reasons whatsoever, at our sole discretion. By registering on our Website and/or App, you consent to such disclosure.

Upon completing the registration process you will be provided with a password or any other piece of information, as part of our security procedures. You must treat such information as confidential, and you must not disclose it to any third party. You also agree to ensure that you exit/log out from your account at the end of each session. We have the right to disable any password, whether chosen by you or allocated by us, at any time, if in our opinion you have failed to comply with any of the provisions of these terms of use. You will immediately notify us of any un-authorised use of your password, by sending details of such un-authorised use to:-  the18lane

You are responsible for making all arrangements necessary for you to have access to our Website and/or App, and for ensuring that all persons who access our Website and/or App through your internet connection and server are aware of these terms, and that they comply with them. You are also solely responsible and liable to us for all activities that take place or occur under your account. You agree that your ability to log into your account is dependent upon external factors such as internet service providers and internet network ability, and we shall not be liable to you for any damages arising from your inability to log into your account.

Once you complete registration on the Website/App, you will be a member which:

  • Allows you to access and use the services provided in the Website/App;
  • Allows us to contact you in order to inform you of changes to the terms of use of the Website/App or describing new services that we enable on the Website; and
  • Allows you to purchase our products, subject to these terms and conditions.

By providing us with your email address, you consent to our using the email address to send you service-related notices, including any notices required by law, in lieu of communication by postal mail. We may also use your email address to send you other messages, including changes to features of the service and special offers. If you do not want to receive such email messages, you may opt out by sending us an email at: the18lane.com/contact. Opting out may prevent you from receiving email messages regarding updates, improvements, or offers.

Remember while Using Our Website or App

  1. The information, content and materials on our Website and/or App are provided on an “as is” and “as available” basis
  2. We make all reasonable efforts to display the products listed for sale on our Website and/or App as accurately as possible. However, we cannot guarantee that your monitor’s display of any product color, texture or detail will be accurate. We do not warrant that product description or other content are accurate, complete, reliable, current or error free. While we make every effort to ensure that the products are described and priced accurately, in the event that an item is deemed to be priced incorrectly, we reserve the right to refuse the sale of that item.
  3. We do not warrant that the functions contained in content, information and materials on the Website and/or App, including, without limitation any third party sites or services linked to the Website and/or App will be uninterrupted, timely or error-free, that the defects will be rectified, or that the Website, App or the servers that make such content, information and materials available are free of viruses or other harmful components.
  4. Any material downloaded or otherwise obtained through the Website and/or App is accessed at your own risk, and you will be solely responsible for any damage or loss of data that results from such download to your computer system.
  5. You hereby indemnify, defend, and hold True Knock Industries, its distributors, agents, representatives and other authorized users, and each of the foregoing entities’ respective resellers, distributors, service providers and suppliers harmless from and against any and all losses, damages, liabilities and costs arising from your use of the Website and/or App.
  6. You expressly understand that under no circumstances, shall we be liable to you or any other person or entity for any direct, indirect, incidental, special, or consequential damages, including, but not limited to damages for loss of profits, goodwill, use, data or other intangible losses, resulting from circumstances, including but not limited to: (a) the use or the inability to use the Website and/or App; (b) the cost of procurement of substitute goods and services resulting from any goods, data, information or services purchased or obtained or messages received or transactions entered into through or from the Website and/or App; (c) unauthorised access to or alteration of your transmissions or data; (d) statements or conduct of any third party on the Website and/or App; or (e) any other matter relating to the Website and/or App.
  7. We or any of the foregoing entities’ respective resellers, distributors, service providers and suppliers shall be relieved of all our responsibilities, if any, in the event of failure of performance resulting directly or indirectly from an act of force majeure or causes beyond our reasonable control including, without limitation, acts of god, war, equipment and technical failures, electrical power failures or fluctuations, strikes, labour disputes, riots, civil disturbances, shortages of labour or materials, natural disasters, orders of domestic or foreign courts or tribunals, non-performance of third parties, or any reasons beyond our reasonable control or any of the foregoing entities’ respective resellers, distributors, service providers and suppliers. You further acknowledge and agree that neither we, nor any of the foregoing entities’ respective resellers, distributors, service providers and suppliers are responsible or liable for (a) any incompatibility between the Website and/or App and any other website, service, software or hardware or (b) any delays or failures you may experience with any transmissions or transactions relating to the website in an accurate or timely manner. Some jurisdictions do not allow the exclusion of certain warranties or the limitation or exclusion of liability for incidental or consequential damages. Accordingly, some of the above limitations may not apply to you.
  8. Each paragraph, clause, sub-clause and provision mentioned here shall be severable from each other, and if for any reason, any paragraph, clause, sub-clause or provision is invalid or unenforceable, such invalidity or enforceability shall not prejudice or in any way affect the validity or enforceability of any other paragraph, clause, sub-clause or provision, which shall be read and construed so as to give thereto, the full effect thereof, subject only to any contrary provision of the law to the effect that where this provision of these terms of use or any paragraph, clause, sub-clause or provision hereof would be but for the provisions of this paragraph read and construed as being void or ineffective it shall nevertheless be a valid terms of use, paragraph, clause, sub-clause or provision, as the case may be, to the full extent to which it is not contrary to any provision of the law.
  9. Those who access the Website and/or App do so, on their own initiative and are responsible for compliance with all applicable laws including, but not limited to, any applicable local laws.
  10. All the contents on the website, of any manner, whatsoever, is copyrighted work protected under the Indian Copyright Act, 1957. The unauthorised reproduction and distribution of our copyrighted work via the internet without our express permission constitute copyright infringement under the Copyright Act, 1957. Your act of infringement of our copyrighted material and proprietary rights make you liable for action in law that includes prosecution under the Code of Civil Procedure, 1908 and Code of Criminal Procedure, 1973.
  11. If you breach the terms mentioned here, you shall be promptly liable to indemnify True Knock for all the costs, losses and damages caused to as a result of such a breach. Further in the event of your breach, you agree that True Knock will be irreparably harmed and will not have an adequate remedy in money or damages. True Knock therefore, shall be entitled in such event to obtain an injunction against such a breach from any court of competent jurisdiction immediately upon request. True knock’s right to obtain such relief shall not limit its right to obtain other remedies.
  12. Any failure of True Knock to exercise or enforce any right or provision of these terms shall not operate as a waiver of such right or provision.
  13. If you return any of the items purchased with a coupon Code, the coupon discount or value will be subtracted from the return credit.


If you wish to purchase an item from the Website and/or App, you shall:

  • Choose from the selection of jewellery available on the Website and/or App, and add the item to the shopping, choose a payment option and proceed further;
  • To make a purchase, you may be required to register on the Website and/or App, after adding the item(s) to the shopping cart. You may also be required to provide any other mandatory information required under law like Personal Account Number (PAN) at the time of purchase
  • To confirm the orders, The 18 Lane may at random, call and ask a verification question or request for a One Time Password.
  • The 18 Lane will confirm the order post such verification.

Product Availability

We may not own any of the jewellery and other products listed on the Website and/or App. In such cases, we only order the products listed on the Website and/or App from third party traders and merchants, after the order is confirmed by you and it will be delivered to you. In such a scenario, there is a possibility that the item ordered by you might have been traded since it was listed on the Website and/or App and might not be available at that point of time.

In the event the chosen jewellery are not available at that point of time, we will call you and suggest an alternative jewellery. In case you choose any alternative jewellery, we shall confirm the new order. If the cost of the new selection is more expensive than the previous one, you shall have to pay the differential amount . If the cost of the new selection is less expensive than the previous one, we shall refund the excess amount to you in the manner specified here. If you decide not to choose any alternative stones or product we shall refund you the amounts paid to us, if any for the specified order.

Gemstone/s prices vary from one category to another and seller to seller where numerous factors like reputation of the sellers, brand value, design/cut of the gemstone and other factors have an impact on the price of the gemstone. The demand and supply of diamonds/gemstones in the market can also affect their price. The prices stated on the Website and/or App may be substantially higher or lower than the actual prices in the retail markets.

All pricing information available on the Website and/or App must be used as a general guideline for diamond and gemstone prices. While this Website and/or App is designed to provide the most accurate pricing information, the information about the gemstones does not provide an appraisal or guarantee of value, nor does it give suggestions or recommendation of any sort for buying or selling gemstones. All grading and pricing are subjective methods of analysis and no guarantee is made or liability assumed as to the accuracy or validity of the information provided by the service or the expertise of those providing information via the service.

The prices on the Website and/or App are subject to change without notice. For any order the price is the prevailing price on the day the order is confirmed. The prices of the products listed on the Website and/or App are fixed and not negotiable. If you have any questions, please do not hesitate to contact us at:-  the18lane

Advance or Part Payment

We may, at our sole discretion, request you to pay a percentage of the value of the transaction as an advance at the time of placing the order. The balance payment for the order shall be paid by you at the time of delivery of the product. Failure to pay the balance amount at the time of the delivery of the product shall be treated as a cancellation of the order. Any advance amount paid by you at the time of placing the order shall not be refunded by us in the event of cancellation of the order by you, for any reason whatsoever.

We, as a merchant, shall be under no liability whatsoever in respect of any loss or damage arising directly or indirectly out of the decline of authorization of any transaction, on account of the cardholder having exceeded their pre-set limit.

Governing Law and Jurisdiction

The Website and/or App, all your transactions, and our relationship shall be governed by the laws of India, without regard to conflict of law principles.

You agree that all claims, differences and disputes which we may have shall be subject to the exclusive jurisdiction of the competent courts located in UP.


You acknowledge that your participation in the service, does not make you an employee or agency or partnership or joint venture or franchise of True Knock.

We reserve the right to modify or terminate any portion of the Website and/or App for any reason, without notice and without liability to you or any third party.